In the following blog, i will be discussing how both the information In Assignment 1 and Assignment 2 therefore impacted on the outcome Assignment 3 and the process in which it lead to the end result of the advert that i have produced in Assignment 3.
In Assignment 1, I produced a completely different idea for Subway which never actually made it into the final cut. This available to view on a previous blog. However, some of the elements of the previous idea that i created actually did make it into Assignment 2 and furthermore into the final advert in Assignment 3. However, The information that i researched about Subway including the current franchises, number of sandwich combinations and the my sub my way campaign all were part of assignment 1 that made it into the final stage of the project.
In Assignment 2, I believe that the Majority of the idea that we pitched did go to plan in the final advert as we did promise when presenting, However, difficulty with certain issues did arise, which i will discuss. It should be noted that we filmed the Advert twice on 2 different days with different actors, for reasons for which I will explain. (we went with the second draft)
Firstly, The Location was not what we said it was. this is due to the fact that the Sixth Form Common Room (that we had already scheduled to film) conflicted with my partner's idea because it was deemed to mess, despite we got permission from the Head of Sixth Form. Also the room was too noisy and with people being in the Common Room, their voice would have been heard
in the advert ad therefore ruined he final advert. The Boardroom and Science Lecture Theatre we were not given permission for and moreover, we could not use it. The reasons being were that the Boardroom were being held off in case of an emergency such as as an extremely important meeting and if we were to use it during such a time then we cause issues with the staff at such a time. The SLT was being reserved for mocks and we couldn't use it. We settled for H114 which was used in the final advert.
The Food in the Advert was not what we said in the First Draft. In the first Draft due to the local food sources being closed (Cafe and Canteen) we did not have the time to get the food by the time we had to film. Luckily, one of my classmates had a chocolate bunny which he was given from Secret Santa which we used in the advert. However, it did not look good and it was not the fancy meal that we hoped for. it also didn't work with the props that i had provided with. Another Issue was the Sandwich.
My Partner's responsibility to provide an actual subway sandwich was not met and he only printed out a piece of paper with the subway logo on it. I took the responsibility to get the sandwich from the canteen as a last minute resort despite the fact that we promised a real subway sandwich in the brief but not a look alike. In the Second Draft, I actually went out a bought a "fancy meal" (Fanciest Possible Ready Meal that was available in Morrison's) Which turned out to be a Cannelloni which made it's way to the final advert. however due to my partner's failure to provide the sandwich again, i had to buy another sandwich from the cafeteria but although a real subway sandwich didn't make it into the final cut the advert was idea was still there with the final subway logo at the end. We went with the Second Draft in the finishing advert,
However, I can say proudly that despite these issues, The final advert we delivered met the rest of criteria of which we discussed in the pitch. I believe to a large extent that the advert is very accurate and successful compared to what I planned overall.
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